Nike makes history with the release of its first digital sneaker collection, Our Force 1, on the blockchain-based .Swoosh platform. Discover the iconic Air Force 1 in a whole new light and dive into the exciting world of NFTs and digital collectible.
Nike fans are about to get a new treat. Only this time, the treat is coming digitally. Nike has recently announced its first-ever digital sneaker collection.
The Our Force 1 collection, released on the company’s web3 platform, .Swoosh, marks a significant shift in Nike’s business model, as the company begins to explore the potential of blockchain technology in its operations.
The Sneaker
The Air Force 1 sneaker, on which the Our Force 1 collection is based, has been a cultural icon since its introduction in 1982. It has been worn by everyone from basketball stars to hip-hop artists, and its timeless design has made it a must-have for sneakerheads around the world.
Nike has taken the Air Force 1 to a new level, leveraging blockchain technology to create a unique and collectible digital experience for one of its iconic sneaker in its collection.
Swoosh Platform
The .Swoosh platform, released in November 2022, has been a major focus for Nike in recent months. The platform was designed to be a gateway for Nike’s move into the world of NFTs, and the Our Force 1 collection is the first of many such offerings expected from the company. The collection features a range of designs inspired by the original Air Force 1, with each design available in two different colorways.
Users can choose between the Classic Remix and New Wave boxes, each of which contains a different design. The boxes are priced at $19.82 each, a nod to the year of the Air Force 1’s introduction. The NFTs will be available for purchase using cryptocurrency, which is becoming an increasingly popular method of payment in the world of digital art and collectibles.
The pre-sale for the Our Force 1 collection is set to take place on May 8, with the official launch scheduled for May 10. Nike has already started airdropping access to select users, allowing them to participate in the pre-sale and get early access to the collection. This move is seen as a way for Nike to build hype around the release and generate interest among potential buyers.
The Our Force 1 collection is a significant moment for Nike and the world of digital collectibles. It marks a shift in the way the company produces and distributes its products, and it demonstrates Nike’s commitment to innovation and staying ahead of the curve. With the rise of NFTs and the growing popularity of blockchain technology, Nike’s move into this space is a smart and timely one, and it will be interesting to see how the Our Force 1 collection performs in the coming weeks and months.
Final Thoughts
Overall, the Our Force 1 collection is a testament to Nike’s dedication to creating unique and memorable experiences for its customers. By leveraging blockchain technology and creating a collectible digital sneaker, Nike has opened up a whole new world of possibilities for its business. It will be exciting to see where Nike takes this concept in the future and how it continues to innovate and push the boundaries of what is possible in the world of athletic wear and digital collectibles.