One of the most exciting crypto projects in the space right now is DeSo. It is not just another SocialFi app, it is a layer one blockchain built specifically for social media applications. This project has some serious backing, raising over $200 million in a funding round with big names in the industry like Sequoia Capital, A16z, Coinbase, Pantera Capital, Polychain Capital and the Winklevoss twins just to name a few.
In this article, we are going to be doing a deep dive of a decentralized social media platform that looks and feels a lot like X (formerly Twitter) called DeSo and their new token airdrop, Focus.
Concept Of SocialFi
The best way to describe SocialFi in a nutshell is, if you play poker and you have ever played with friends for fake money or no money at all, that is kind of the feel of being on platforms like traditional, legacy, Web2 social media like X, right? It is free and there is no economic basis for most traditional social media applications.
However for DeSo, it is like playing poker for real money. On X, you are building followers. But on DeSo, you are actually monetizing those followers by letting them exchange value and buying your token — so you have a creator coin on the platform that people can buy and sell and that is like the equivalent of play-to-earn games.
Read: SocialFi And The Future Of Social Media – A Comprehensive Guide
What Is DeSo?
Simply put, DeSo is a blockchain that has been built to put social media on-chain.
To provide context, any SocialFi app that is built on a traditional blockchain simply cannot handle storage requirements of a social network.
However, the DeSo blockchain offers cheap storage capabilities — it is open source and easy to build. Coders and developers can even use familiar programming languages like JavaScript and Python.
DeSo is miles ahead when it comes to blockchain built for social media. To put the storage part in perspective, a 200 character tweet would cost around $80-$100 on Ethereum and $1 on Solana. But on DeSo, it is only 1/10,000th of a cent per post.
Read: DeSo is Elon Musk and Jack Dorsey’s Answer for Decentralized Social Blockchain
DeSo’s New Token: $FOCUS
DeSo has already built all kinds of social media applications on this blockchain, and will be launching a new application called Focus that will be coming with a huge airdrop.
Focus is a fully on-chain social network that combines the best aspects of platforms like X, YouTube, Patreon and many more. Focus also has some incredible post-to-earn features like social tokens, on-chain tipping, unlockable content, paid message subscriptions and much more.
Airdrop
For the airdrop, you get Focus tokens in direct proportion to how much influence you have on your existing social networks.
For example, Elon Musk who has millions of followers and views could potentially get quite a big amount of Focus tokens.
Focus will also support X, Instagram, YouTube, TikTok, Twitch, OnlyFans and even some email domains at launch.
Final Thoughts
With all of that being said, content creators are going to love this project, and I truly believe this is a project worth paying attention to.
If you want to learn more about DeSo, Focus and everything they are currently building, I went ahead and linked some resources below for you to check out.
Website: deso.com
Focus: focus.xyz
