Chris Brown, the famous American singer and songwriter, dropped a new NFT collection called the Breezyverse during the launch of his new album Breezy.
The NFT drop and album launch were, however, a massive failure after only selling 290/10,000 NFTs.
What is the Breezyverse?
The Breezyverse is a series of 10,000 3D NFTs that contains sound and visual effects. The NFTs were launched on the Ethereum network and can be minted on the official Breezyverse website.
There is already a secondary market for these NFTs on the OpenSea NFT marketplace with a 0.285 ETH floor and over 5.5 ETH in volume.
The launch has been deemed a massive failure because the artist has over 30 million followers on Twitter and 114 followers on Instagram, yet he couldn’t manage to sell 10,000 NFTs.
Chris Brown spoke out about the lack of support for his new album and NFT venture. On July 3, he wrote, “SEEMS LIKE YALL ONLY INVEST IN THE NEGATIVE STORIES ABOUT ME. CHRIS GETS IN TROUBLE (THE WHOLE WORLD IS ON it). Chris drops album…[cricket emojis]”.
The Need for Web3 Marketing Agencies
This incident points to a deeper problem that exists in the blockchain universe. Being a young industry, there are no mature marketing agencies for Web3 events. In short, lay people don’t understand why they need an NFT.
Many more don’t understand how to mint an NFT. This goes on to show how far out blockchain and web3 education is. Out of 33 million followers, less than 500 people understood how to mint an NFT.
Final Thought
More awareness of the Web3 infrastructure is needed. These numbers show how unready the world is for Web3. Facebook abandoned announced plans to ax its metaverse project, and only a few other mainstream companies have seriously invested in Web3. People trust brands they know, and hence, the rate of Web3 adoption greatly depends on the ability of these companies to push and market it aggressively.