The Sandbox is famously known for its impressive streak of partnerships in the GameFi space. The collaborations span from famous artists to well-known Financial Banks. What does this mean for the companies collaborating with them and for the overall GameFi industry?
Looking through Twitter or Medium, netizens often come across crypto news that The Sandbox has yet again collaborated with another iconic artist or business.
The Sandbox is a 2D Sandbox game that’s often compared to popular building games like Minecraft. Users can create worlds and share digital worlds along with a monetizable system that allows gamers to own in-game assets and experiences. Ever since its inception, The Sandbox has partnered with many famous icons, celebrities, and businesses.
The popular blockchain game has seemingly partnered with another iconic partner every week, despite current negative market sentiments. What does this mean for The Sandbox and its users, but more importantly, what does this mean for the businesses and icons collaborating and for the entire GameFi crypto industry?
Collaboration with Icons
The Sandbox has actively sought partnerships with iconic cultural musicians and artists in the modern era. It has famously collaborated with the likes of famous rappers Snoop Dogg, Deadmau5, Paris Hilton, and more.
These partnerships are not only mainly due to the publicity that comes with collaboration with famous artists, but as we have seen, the products of the partnerships have been creating worlds that users can interact with.
In non-gaming-related industries, collaborations often mean merchandise or t-shirts. In contrast, collaborations in GameFi offer a dazzling experience to users that are avid fans of the celebrity to delve into an experience crafted by their favorite artist.
A good example is the Hell’s Kitchen X The Sandbox collaboration. The partnership brought in-game challenges and activities that needed the active participation of both The Sandbox users and Hell’s Kitchen watchers. It included fun challenges and limited-edition digital cosmetics to collect.
Collaboration with Businesses
The Sandbox has collaborated with the Finance industries(DBS, KEB HANA Bank, South China Morning Post), Gaming industry(Skybox Entertainment, ATARI, Ragnarok), and many more relevant companies such as Walmart.
This presents two opportunities for businesses to collaborate. First, collaborations with The Sandbox mean you can set up shop in the virtual worlds. They can sell their products and experiences in the dazzling worlds created by users in The Sandbox. Second, it’s a good marketing strategy to cater to the emerging GenZ audiences that are quickly becoming prolific spenders.
What this means for the industry
For most famous blockchain games, it’s normal to get a few collaborations every now and then. But, the rate at which The Sandbox has accumulated is impressive despite undergoing a current bear market. The continued partnerships of the game will greatly contribute to the struggle to improve the reputation surrounding Web3 games. Once netizens start to see more of their favorite artists and companies collaborate with the Web3 space, their initial fears of the space may be quickly set aside rather than hovering over their heads, enabling most gamers and fans to be more embracing towards crypto.
Edmond is a passionate writer for Video games, GameFi and Web3. He has worked for top GameFi companies and video game/crypto news websites.
