- Taurus SA, a Swiss FinTech company specializing in enterprise-grade digital asset infrastructure, is making a big move in the world’s largest capital market.
- The company announced its official expansion in the US on Wednesday.
Taurus Expands to NYC
According to its new blog post, Taurus is setting up shop in New York City (NYC). The event marks the establishment of its first office in the US and second in the North American region after its expansion in Vancouver, Canada, two years ago.
The digital asset solutions provider highlighted that its strategic advance in the US underscores its “deepening commitment” to the North American market as it aims to become a leader in digital asset technology.
To date, Taurus maintains solid partnerships with financial powerhouses, including Deutsche Bank, Santander, State Street, CACEIS, and more. It’s also backed by prominent institutions like Arab Bank Switzerland, UBS/Credit Suisse, Investis, and Pictet.
Taurus Leadership in NYC
Taurus assigned Zachary “Zack” Bender, its current Senior Sales Director, to oversee its NYC operations. The official notably held a Regional Commercial Manager position at the Society for Worldwide Interbank Financial Telecommunication (SWIFT) from 2017 to 2020 and a Senior Sales Executive role at Fiserve from 2021 to 2024, based on his LinkedIn profile.
Bender credited the USA’s favorable regulatory environment for digital assets as a key reason for Taurus’ decision. He mentioned the passage of the Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act, the Securities and Exchange Commission’s (SEC) repeal of Staff Accounting Bulletin (SAB) 121, and a bullish outlook on the approval of the pending Digital Asset Market Clarity Act as pivotal milestones driving investor confidence in the US digital assets market.
“The GENIUS and Clarity Acts, together with the repeal of SAB121, pave the way for financial institutions and large corporates to scale digital asset activities,” said Bender. “We expect significant adoption in the coming quarters, and I am excited to support clients with one of the most advanced infrastructures in the world while building Taurus’ presence in the US market.”
Taurus admitted that it has started setting its sights on the US since 2020. Hence, it has been actively observing the area’s regulatory and market landscape activities over the past few years.
The company claimed it sees “strong momentum” in the US market under President Donald Trump’s administration. Additionally, it stated that the new regime is on its way to positioning the nation into a global hub for digital assets.
