Customers in select Quiznos’ high-traffic restaurants in Denver, Colorado, will soon be able to make their purchases using cryptocurrency following an initiative by Bakkt. Diners who download the Bakkt App and pay for their meals using Bitcoin will receive an equivalent of $15 in BTC as a reward.
According to an August 3, 2021 press release, Bakkt Holdings, in partnership with Quiznos Sandwich chain, will roll out a program that allows diners at Quiznos to pay for their meals using cryptocurrency. The pilot program that begins in mid-August will include several high-traffic locations, such as at the Denver Airport. Commenting on the significance of adopting crypto-based payments, Bakkt Chief Revenue Officer Sheela Zemlin said:
“This is an exciting tentpole moment for us as we connect the next generation of customer experiences to the digital economy […] through this partnership; we are introducing unique experiences to Quiznos customers by enabling them to take advantage of new ways to interact with digital assets and bringing Bitcoin utility to the mainstream consumer market.”
Quiznos is making strides towards digital transformation
Bakkt will evaluate the performance of the pilot program before expanding the partnership to other Quiznos restaurants across the United States. Mark Lohmann, the president of the REGO Restaurant Group that owns over 216 restaurants and other Quick Service Restaurant chains, believes the partnership will benefit their company. He stated:
“As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal, in this case, through the Bakkt digital asset wallet.”
Bakkt to make cryptocurrency payments a viable alternative
Bakkt entered the crypto sphere as a futures trading platform targeting institutional investors. The firm after that expanded to include an international exchange. Bakkt engages in partnerships that create innovative ways to make cryptocurrency payments a viable alternative for everyday activities. Merchants and franchises that partner with Bakkt enable their customers to make payments using cryptocurrency.
Since they launched their App last April, Bakkt has roped in other institutions besides Quiznos to facilitate Bitcoin payments. Starbucks’ customers can now use their digital wallets to reload their cards. Similarly, the over 3.5 million GolfNow members can make crypto payments, convert it to cash, or use Bitcoin with reward and loyalty points. Bakkt aims to empower and strengthen its partner network by leveraging crypto-based solutions to provide flexibility and a hassle-free customer experience.
Tom is a long-serving freelance writer who specializes in the blockchain and cryptocurrency niche. You may even call him a crypto-enthusiast with over 10-years’ experience in content creation, blog writing, and SEO. He is a philosophical figurehead who believes that to make our world a better place, we must invest in incorruptible products and procedures, of which Bitcoin and other cryptocurrencies are leading examples.