Spotify has recently announced its embrace of Web3 by introducing NFT-gated and tokenized playlists. This exciting development allows music and blockchain enthusiasts to actively participate in the playlist curation process and have a say in decision-making. Presently, the Moonbirds NFT playlist on the Spotify app is accessible exclusively to Android users who can unlock it by connecting their wallet using a one-time key.
The pilot version of tokenized playlists is currently being tested in five countries, leading to a noteworthy 1.5% increase in the floor prices of Moonbirds NFTs following this news. Additionally, the playlist titled “Sound of a Digital Renaissance,” expertly curated by SongBirds and Danny Lee is actively seeking suggestions from the cryptocurrency community on Twitter. Surveys indicate that over half of the respondents are eager to see Electronic and LoFi House jams added to the playlist.
Embracing the Sounds of the Digital Renaissance
To access the “Sound of a Digital Renaissance” playlist on Spotify, users need to press the private link sent to their email address and connect their wallet to Spotify. Once the wallet is connected, the Web3 plugin will locate your Moonbirds NFT and provide a one-time key to unlock the playlist.
SongBirds & Danny Lee have curated this playlist and are now accepting suggestions from the crypto community on Twitter. According to a Twitter poll conducted by SongBirds, more than half of the NFT holders express a desire to listen to Electronic / LoFi House jams on the playlist.
Opinions among blockchain and music enthusiasts are divided regarding the new collaboration between Moonbirds NFT and Spotify. Many individuals on Crypto Twitter believe that the utility of Moonbirds will not significantly increase the value of the NFT collection, and perceive it primarily as a tool for Spotify to assess the capabilities of blockchain technology.
Different views among crypto fans
The collaboration between Moonbirds NFT and Spotify has sparked a range of reactions within both the cryptocurrency and music communities. While a segment of individuals anticipates the potential value that could be brought to Moonbirds through this partnership, there is an opposing viewpoint that perceives Spotify’s involvement as a mere experiment to assess blockchain technology without offering any substantial benefits to Moonbird token holders.
This divide highlights the diverse perspectives and debates surrounding this collaboration, as stakeholders weigh the potential outcomes and implications for both Moonbirds and the wider adoption of blockchain in the music industry.
Spotify’s NFT History
In 2022, Spotify started exploring NFTs by introducing a feature that allowed artists to promote digital art. However, due to fluctuations in the crypto market and changing economic circumstances, Spotify’s ambitions in the Web3 space gradually diminished.
Fast forward to 2023, Spotify decided to test NFT-gating playlists by partnering with Bored Ape’s metaverse band, Kingship. They released a playlist exclusively accessible to NFT holders who connected their crypto wallets. Similar to Moonbirds, this pilot project had limitations based on geographical location and was initially only available for Android users due to restrictions imposed by Apple Inc.
Following suit, other communities like Flur and Overlord also embraced the streaming platform to create NFT-gated playlists. Building upon this success, Moonbirds ‘Sound of a Digital Renaissance playlist emerged, opening up new opportunities for collectors, artists, and music enthusiasts to engage with digital assets.
Spotify’s adoption of Web3 through NFT-gated playlists allows music and blockchain enthusiasts to actively participate in curation. The Moonbirds NFT playlist, exclusively accessible to Android users, has generated increased interest, and the “Sound of a Digital Renaissance” playlist is open to suggestions. This collaboration signifies the potential for blockchain to transform the music industry.
Ken Emmanuel is a Blockchain Content writer, a Web3 Enthusiast and a Social Media Management Strategist, he likes writing educative contents to help people gain more knowledge and get inspired. The growth of any organization he work with is always his priority. He is a Geographer by profession and loves reading.