As the official ambassador, one of soccer’s greatest players of all time will organize events for his numerous fans and supporters. Ronaldinho will also assist with product development and expanding New World’s contributing artists and celebrities’ roster.
New World, a wholly-owned subsidiary of Graph Blockchain, has announced partnering with Ronaldinho for the official global launch of their augmented reality (AR) non-fungible token (NFT) platform. As per the deal, the greatest soccer player of all time will work closely with New World co-founder Diogo Snow to expand New World’s contributing artists and celebrities abroad through his robust network.
Expand New World’s roster of contributing artists and celebrities
The pact states that Graph Blockchain will offer 4M common shares as compensation subject to regulatory approval, including the CSE. Ronaldinho will participate in exclusive events and NFT experiences. He will also work with developers to build a robust product suite and expand New World’s roster of contributing artists and celebrities. Ronaldinho explained:
“I understand the influence I have on my supporters, and engaging with my fans has always been so important to me, which is why I have decided to become the global ambassador for New World […] the global growth of the NFT market has been truly amazing, and this platform allows fans to interact with their favorite athletes, artists, and celebrities in a way that has never been done before.”
Graph Blockchain CEO Paul Haber said the collaboration would be highly beneficial for his firm, thanks to the Brazilian soccer player’s reach and exposure. Haber stated:
“We are thrilled to welcome Ronaldinho as our Global Ambassador. The exceptional reach and exposure that Ronaldinho provides will take New World to the next level.”
Footballers are using their influence to get ahead in the NFT market
Ronaldinho’s appointment comes hot on the heels of news of another Brazilian soccer player, PSG player Neymar, who last month bought Bored Ape 6633 for 159.99 ETH. At the time of the transaction, this equaled around $480,000. Neymar’s digital collectible depicts a monkey wearing a birthday hat, fancy glasses, and a black tuxedo. He even used it as a new Twitter profile picture.
Football players use their status and wealth to buy up NFTs – which are pricey and can cost up to hundreds of thousands of pounds – and sell them at a higher place later, a process known as “changing hands.” The footballers are using their influence to get ahead in the NFT market, which many experts see as an investment vehicle akin to other types of speculative trading, such as the stock market.
Recently, A Sorare digital trading card of Borussia Dortmund striker Erling Haaland sold for £511,000 ($684,000) in an auction, making it among the most expensive cards in the recent past. The Haaland NFT is meant to replicate real-life trading cards, showing key player details such as number, age, position, and nationality.
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Tom is a freelance writer with over 10-years’ experience in content creation, blog writing, and SEO specializing in the blockchain and cryptocurrency niche. As a philosophical figurehead, he believes that to make our world a better place, we must invest in incorruptible products and procedures, of which Bitcoin and other cryptocurrencies are leading examples.
