- Franklin Templeton has increased its AUM to $1.68 trillion in 2025, with Switzerland playing a key role in its growth.
- The investment manager expects blockchain and digital assets to drive its value further.
Franklin Templeton has recorded an unprecedented growth in Switzerland in 2025. The financial institution attributed its strongest performance in more than a decade to the country’s strategic advantages, particularly in blockchain and cryptocurrency regulations.
Franklin Templeton’s Strong Momentum in Switzerland
Christian Leger, Head of Switzerland at Franklin Templeton, confirmed in an interview with Finews the global investment firm’s latest milestone in Switzerland. Without disclosing specific figures, he claimed that the company’s momentum has continued into the first few months of 2026.
The official claimed that the developments were primarily due to their repositioning in the Swiss market over nearly three years. Their present strategy is now centered on three channels, namely Wealth, Institutional, and Digital Assets, Partnerships and Distribution. The shift paid off in expanding the asset manager’s penetration across global banks in wealth management and institutional investors.
Lager expects Franklin Templeton to build solid traction in Switzerland, given its unique role in international business. He revealed that the institution frequently makes strategic decisions in the country and uses its links to other global hubs, such as Hong Kong and Singapore, as a key leverage.
“Anyone who wants to succeed in Switzerland must combine local relationship management with international coordination,” said Lager.
Role of Blockchain and Digital Assets in the Investment Giant’s Growth
Franklin Templeton recorded $1.68 trillion in assets under management (AUM) in its 2025 end-of-the-year report. Lager emphasized that Switzerland heavily contributed to its cash flows, despite high customer expectations.
To date, Franklin Templeton is one of the largest issuers of crypto exchange-traded funds (ETFs). Its portfolio includes $373 million in AUM from spot Bitcoin (BTC) ETFs, $65 million in Ethereum (ETH) ETFs, and $210.8 million in XRP ETFs.
However, the official stated that a good product is not enough to please clients. Hence, Franklin Templeton has systematically met customer demand through service and data quality, follow-up, speed, continuity, and consistency.
Blockchain is one of the key drivers of Franklin Templeton’s Swiss expansion. Leger pointed out that the company sees digital assets beyond their speculative value. Instead, it utilizes them and their underlying technology to facilitate efficient, quick settlement of transactions. Additionally, the business finds key use cases for blockchain in identity verification and regulatory compliance.
Leger noted that Franklin Templeton is working to eventually consolidate its blockchain and digital asset-based services into a unified platform for users’ convenience. Furthermore, he stressed that while many blockchain and crypto institutions seek refuge in jurisdictions with lighter regulations, a financial infrastructure that is to endure must be anchored in areas with demand, capital, and regulatory acceptance. Fortunately, Switzerland is known for its political stability, rule of law, and pragmatic approach to regulating digital assets.
