A recent survey by Capgemini has revealed that over 75% of consumers expect their interactions to be influenced by the metaverse. What does this mean for consumers and the metaverse?
If you’re curious about the potential impact of the metaverse on the way we interact with brands and individuals, you’re not alone. According to a new survey by Capgemini, over three-quarters of consumers expect their interactions to be impacted by the metaverse.
The survey, which surveyed 8,000 consumers and 1,000 organizations across 12 countries and different sectors, found that 93% of consumers are curious about the metaverse, with 51% saying they would utilize it once the technology becomes more available for them.
Charlton Monsanto, the global immersive experiences offer leader at Capgemini, said the “consumer-facing metaverse” needs to address the challenges of accessibility and privacy in order to move forward.
In recent years, development in the metaverse has seen a rise in events that allow people to connect with one another, such as festivals and concerts. Entire nations have even begun using the metaverse to preserve their heritage for future communities to interact with.
Just last week, metaverse developer Animoca Brands announced they would open up a billion-dollar metaverse development fund for startups in the space. So if you’re curious about the potential of the metaverse, you’re not alone – and it looks like we’ll be seeing a lot more of it in the future.
What is the Metaverse?
But what is the metaverse, and why are so many people interested in it? The metaverse is a virtual world that allows users to interact with each other and with virtual objects and environments in a seamless and immersive way. It’s like a mix of video games, virtual reality, and social media, all rolled into one.
The term “metaverse” was first coined in Neal Stephenson’s 1992 novel Snow Crash, where it referred to a virtual world where people could interact with each other and with virtual objects in real time. Since then, the concept of the metaverse has evolved and expanded, and today it encompasses a wide range of technologies and applications.
One of the key features of the metaverse is its ability to provide a seamless and immersive experience for users. In the metaverse, users can interact with each other and with virtual objects and environments in real-time, using virtual reality (VR) and augmented reality (AR) technologies. This allows users to explore virtual worlds and engage in various activities, from gaming and socializing to shopping and entertainment.
However, despite the hype and excitement surrounding the metaverse, it is important to recognize that it is still in its early stages of development. Many of the technologies and applications that are being developed for the metaverse are still experimental, and there are a number of challenges and obstacles that need to be overcome before they can truly become a reality.
One of the biggest challenges facing the metaverse is the issue of accessibility. Currently, the technology required to access and interact with the metaverse is expensive and difficult to use, which makes it inaccessible to many people. In addition, the lack of standardization and interoperability among different metaverse platforms means that it can be difficult for users to move between different virtual worlds and environments, which limits the potential of the metaverse.
Final Thoughts
In conclusion, the metaverse is a rapidly growing area of technology that has the potential to transform the way we interact with each other and with virtual environments. The potential of the metaverse is vast, and it’s likely that we’ll see more and more people using it as it becomes more accessible and user-friendly.
Edmond is a passionate writer for Video games, GameFi and Web3. He has worked for top GameFi companies and video game/crypto news websites.
