Coinbase, a major cryptocurrency exchange based in the United States, has expanded its partnership with the German soccer team Borussia Dortmund (BVB) to include a comprehensive advertising campaign. As part of the expanded partnership, Coinbase will now have an advertising presence in the stadium, as well as promotions on all BVB marketing channels.
This will allow Coinbase to reach a wider audience and increase brand awareness, while also providing BVB fans with the opportunity to learn more about the world of cryptocurrency. The partnership between Coinbase and BVB is a strategic move for both parties, as it allows them to tap into new markets and gain a competitive advantage.
According to a recent announcement by Borussia Dortmund (BVB), Coinbase has strengthened its partnership with the German football club by becoming its premium partner. As part of this extended partnership, Coinbase’s brand advertisements will be prominently displayed throughout Dortmund’s SIGNAL IDUNA PARK, which is Germany’s largest football stadium. This includes perimeter advertising and cam carpets.
It is worth noting that this is not a new partnership, as Coinbase first partnered with BVB in July of last year. As part of that initial agreement, Coinbase ads were featured on the video screens during home games at the stadium. Additionally, Coinbase provided workshops on cryptocurrency for BVB employees, helping them to better understand the space.
Borussia Dortmund Managing Director, Carsten Cramer said:
“Working with a trustworthy partner in the promising field of cryptocurrency is essential. The granting of a license by BaFin to our partner serves as a clear indication that they are a reliable ally in this new and often confusing industry.”
The details of the agreement, including the financial amount spent by Coinbase, have not been made public by the stadium. The partnership will conclude by the end of June this year.
The competitors have already entered the soccer field
In recent years, several leading cryptocurrency trading platforms such as Binance, Crypto.com, and Bitget have entered into partnerships with prominent soccer teams and players. For example, Binance serves as the main jersey partner of Italian Lazio and is the main global sponsor of the Argentina national team, which is currently the reigning world champion.
Furthermore, Binance has collaborated with soccer superstar Cristiano Ronaldo to release an NFT collection. Crypto.com, on the other hand, was the official sponsor of the FIFA World Cup Qatar 2022, and its logo was prominently displayed during all 64 matches of the tournament. These partnerships demonstrate the growing acceptance and integration of cryptocurrency in the sports world.
Bitget, a leading digital asset trading platform, earlier partnered with one of the most successful soccer clubs in Italy, Juventus. This partnership will allow fans of the club to explore the world of Web3 and the potential of crypto trading on the platform.
In addition to its partnership with Juventus, Bitget has also announced a partnership with one of the greatest soccer players of our time, Lionel Messi. This partnership will allow fans to engage with the platform and experience the benefits of crypto trading.
The partnership with Juventus and Messi is a significant step for Bitget as it continues to expand its reach and establish itself as a leading player in the digital asset trading space. Partnering with such high-profile organizations and individuals is a testament to Bitget’s reputation and credibility in the industry.
Final Thoughts
The collaboration between Coinbase and Borussia Dortmund serves as a prime example of the expanding trend of collaborations between cryptocurrency businesses and sports teams and organizations. This might represent a change in public perception of the cryptocurrency sector and pave the way for wider acceptance and use of cryptocurrencies.