Budweiser is getting into the blockchain gaming space. The beer brand has announced that its iconic Clydesdales will zoom through digital races in ZED Run, an Ethereum-based NFT horse racing game. In ZED Run, players will be able to own and race horses that are stored on the Ethereum blockchain. There will be competitions and other perks ahead for owners of these coveted virtual creatures.
This is not the first time that Budweiser has dipped its toes into the world of NFTs. Last year, the brand launched an NFT-based collectibles game called “Budweiser Legends.” In that game, players could collect and trade digital versions of Budweiser cans and bottles. It looks like the beer brand is now upping its NFT game with ZED Run.
Budweiser will release in-game horse skins (or designs) based on its familiar Clydesdale mascots, as well as a Budweiser-themed race track in the game, as part of the newly announced deal. The brands will also work together on in-game challenges, with a total prize pool of $185,000 US, as well as exclusive co-branded merchandise.
The all-new Budweiser Pass NFT went on sale June 9th, with two thousand available for purchase at $225 apiece plus Ethereum network transaction fees.
Collectors who already own an authentic copy of one the previous heritage [beer] cans-such as the ones featuring Chevrolet logos and signature style beers brewed specifically to be enjoyed around horse racing tracks or during car races can gain early access before they’re public by purchasing a Genesis version from Zed Run (which includes both racehorse/NASCAR passes).
“Working creatively alongside Budweiser, an iconic brand that epitomizes the American dream, opens up more opportunities for our expanding Zed Run community,” said Chris Laurant, CEO and co-founder of Zed Run creator Virtually Human Studios, in a release.
It will be interesting to see how ZED Run develops over time. Will it be a hit with gamers? But one thing’s for sure: Budweiser is certainly putting its stamp on the Ethereum-based gaming space. So if you’re a fan of the Clydesdales or just want to get in on the NFT craze, ZED Run is definitely worth checking out. Who knows? You might even end up winning one of those digital races. Cheers!
Do you think ZED Run will be a successful blockchain horse racing game? Let us know in the comments below! We’re excited to see how this new Ethereum-based game turns out.
I write about blockchain, crypto, NFTs and other disruptive technologies and innovations.