Crypto firm Blockchain.com, announced that it will give its millions of customers a free NFT domain via Unstoppable Domains (UD). The tool will let users pick simply readable usernames such as “jane.blockchain.com”, instead of the long string alphanumeric wallet address.
Earlier this year, Blockchain.com announced that it had completed integration with UD. The partnership would allow customers to connect domain names bought through UD to their Blockchain.com wallets.
Unstoppable Domains, a domain name service (DNS) provider, said it has already assigned over 2 million domains. Most of these domains have the suffixes “.crypto”, “.wallet”, and “.nft”. In the coming weeks, each Blockchain.com wallet user can claim a free customised domain associated with their wallets.
“With Unstoppable Domains, users can secure NFT domains that give them full ownership and control of their digital identity,” said Unstoppable Domains in a statement. The company will also provide a user-owned, secure and portable Web3 identifier that users can use to log into and transact with more than 200 apps, wallets, exchanges, marketplaces, games and the metaverse.
Readable Crypto Addresses
According to Blockchain.com’s official blog post, the partnership with UD will allow 83 million registered users to own crypto addresses with readable names. The .blockchain domain is an easy-to-remember crypto address that lets users transfer assets without worrying about whether or not they’ve transferred to the right account.
Getting a “.blockchain” Username
The “.blockchain” domains will be available through the UD’s web portal. Once you claim a domain name, you can hold the name forever.UD uses the Polygon network for minting domains due to its cheap and fast transactions. The NFT domains are also tradable on the secondary market, like OpenSea.
The domains are similar to login credentials for sites like Facebook, only that a single name can be used securely across a wide variety of applications. Also, there are zero minting fees or renewal fees.
Conclusion
The new feature has made Blockchain the first crypto firm to have a branded top-level domain with UD. It is worth noting that some popular domain endings are on sale for $100,000 on the site.
UD is also working with other companies to offer NFT domains bearing their names. If the practice picks up, it could lead to a future where consumers interact with major companies through NFT domains such as “.apple” or “.starbucks”.
Vincent Munene is a freelance writer and a great blockchain enthusiast. Blockchain has changed his life in terms of financial freedom and in return, he likes to educate people and keep them up to date on everything blockchain. He is a Biochemist by profession and also loves to play the piano.
