Software company Adobe’s new Photoshop feature for creating images like NFTs will add attribution information to the image. The feature can add the creator’s social media information and wallet address to the metadata of tokens listed on the marketplace.
Adobe will introduce a Photoshop feature that will enable NFT creators to add provenance and attribution credentials to protect ownership of their digital works. According to the announcement, images prepared as non-fungible tokens will include content credentials that NFT marketplaces will display on their websites to confirm authorship. Adobe stated:
“By adding your social media and wallet addresses to your Content Credentials, you can further assure consumers that you are indeed the creator of your content.”
Verifying crypto addresses
The San-Jose-based company has partnered with leading NFT marketplaces like KnownOrigin, OpenSea, Rarible, and SuperRare to aid NFT creators. The feature is arguably helpful for creators who mint NFTs so users can verify the authenticity of digital content. Potential buyers would be able to confirm whether the crypto wallet presented by the seller is the same one that was applied to the Content Credentials when the NFT was minted. A spokesperson for OpenSea stated:
“This partnership reinforces our commitment to give users more tools as we collectively rethink the way we bring digital goods to the internet […] by working in tandem with market leaders like Adobe and the growing NFT community, we will continue to deliver features to increase trust and transparency across the metaverse.”
Adobe NFT verification available as public beta version
According to the announcement, the feature will also allow NFT creators to use pseudonyms and only display crypto addresses linked to their online identity. NFT marketplace Rarible uses Adobe’s digital verification system and says the new feature would help “fight misinformation with attribution and verifiable veracity of the content.”
Adobe’s director of the Content Authenticity Initiative, Andy Parsons, said the Adobe’s new feature was already available as a public beta in the Photoshop desktop app. He added:
“Our goals with NFTs at this stage are simple: How do we help creatives get credit for their work, and how do we help folks who are already creating NFTs showcase their work, no matter where they mint it? […] this gives collectors and marketplaces valuable information about the true creator of a work of art.”
Tom is a long-serving freelance writer who specializes in the blockchain and cryptocurrency niche. You may even call him a crypto-enthusiast with over 10-years’ experience in content creation, blog writing, and SEO. He is a philosophical figurehead who believes that to make our world a better place, we must invest in incorruptible products and procedures, of which Bitcoin and other cryptocurrencies are leading examples.
